Articles & News Groovy Like A Movie increases GoFit.net’s customer satisfaction & revenues
| Groovy Like A Movie increases GoFit.net’s customer satisfaction & revenues |
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| Written by Hagenbrock |
| Wednesday, 25 February 2009 16:00 |
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Case Study – Groovy Like A Movie increases GoFit.net’s customer satisfaction & revenues with DVD initiative
Background GoFit.net creates fitness products that can change lives. The company targets consumers at every athletic performance level – from novice to expert – with a wide variety of exercise gear as well as instructional videos and books that focus on core fitness development and sports performance. GoFit’s Kettlebells are its most popular product. The dynamic training tool provides an intense workout in half the usual time while producing twice the results. Kettlebells come in sizes between 10 and 45 pounds, and are popular not only among athletes but with celebrities as well. The product has even been featured on the popular E! cable channel. Renowned fitness expert and GoFit partner, Sarah Lurie, had seen recent success in working with San Diego-based Groovy Like a Movie, a full service, multi-media production company, on creating instructional DVDs – reaching number one on Amazon.com and selling 65,000 copies within the first six months. She felt that a similar project could help solve an ongoing issue for the GoFit product lines. Lurie and the company were continuously flooded with questions by customers on how best to use the equipment sold in stores. Moreover, not only could professionally-produced DVDs help increase customer satisfaction for the GoFit products, but could also support the company’s desire to stand out among fitness leaders.
Solution GoFit contracted Groovy to make “Athletes Performance” and “Sports Performance” DVDs. The production firm was responsible for all facets, including storyboarding, script writing, shooting, post production and delivery. Lurie and other fitness gurus were responsible for describing the exercises and routines they wanted filmed to Groovy’s staff. From there, Groovy began the creative writing process, and devised scripts that could be displayed on a teleprompter should the individual performing the exercise need assistance. The goal of each DVD was to convey an understanding of how to use GoFit’s equipment properly to ensure maximum results and decrease the chance of injury. To date, Groovy has produced three workout videos for the GoFit Kettlebell line, with each edition varying between 20 to 45 minutes in length to assist customers of all levels of fitness experience. The DVDs are included in the product packaging as well as available for separate purchase.“The gym certainly isn’t for everyone and some individuals require one-on-one instruction. When contemplating strategies to meet the spectrum of client needs, Groovy was able to provide us with a creative way to package our products and engage individuals at all levels,” said Richard Davis, president of GoFit.net. Results GoFit’s Kettlebells DVDs have received phenomenal rankings on Amazon.com in terms of sales:
GoFit has also seen a significant drop in customer inquiries on how to best use the products to achieve desired results, and has contracted Groovy to make additional DVDs for other product lines, including Stability Pods, Gravity Bar and their Suspension Gym workout system. “Groovy exceeded our expectations. The idea of packaging fitness DVDs into our products was primarily based around helping our customers learn how to use the equipment while also differentiating ourselves from our competition. We want to be viewed as the premium brand, and this was a good way to do that,” said Davis. “Not only did they surpass our goals in this matter, but they in fact created another popular product line for us. That’s why we’re moving forward with Groovy to develop additional DVDs.”
About Groovy Like A Movie San Diego-based Groovy Like A Movie is a full service, multi-media production company catering to corporations, government and advertising agencies in Southern California. The company mission is to inspire people to think, feel, and do. Groovy Like a Movie is a past winner of the Better Business Bureau’s TORCH award for ethics, has been verified "green" by the county of San Diego, and is also on the most current San Diego Business Journal 100 Fastest Privately-Held Companies list. For more information, visit www.groovylikeamovie.com. ### © 2009 by Groovy Like A Movie, Inc. All rights reserved. |
